It’s 7:37 pm on Wednesday night. I’m still at work, writing this blog and jamming out to Stevie Wonder. It should be a pretty quiet and lonely experience, but I’ve come to realize that I’m not completely alone. While I might have the office all to myself, I still see a few co-workers online, I see a light on in several windows across the way and can hear people talking and laughing in the halls outside our office door.
Reality check, employees work longer than the average 8-hour day. Studies show that today’s workforce spends more time in the office than they do at home, more time with co-workers than with family, and more time focused on work-related topics than personal interests.
That’s great if you’re a “rise and grind” kind of person. One who is invested in the job and clearly sees that your time, effort and energy pays off. Unfortunately, most Americans aren’t feeling that way. The State of the American Workplace report shows that only four in 10 U.S. employees strongly feel like their job helps serve a greater purpose. That leaves 60% feeling like the work they do is pretty pointless, and that’s not a great place to be. The result of employees spending more time at work while feeling no sense of greater purpose will destroy employee morale and the company brand.
Counteract this by having a clear mission statement. Set a vision. Help them understand the impact they have. Show them how what they do rolls into the larger purpose of the organization.
When employees find purpose in their position and see how their work effects the goals of the group that they are engaged and connected with, then they can create positive momentum towards achieving the company’s overall purpose and goals.
So, what makes a great mission statement?
Keep it short, sweet, and easy to remember. A mission statement should define the company goals, ethics and culture. This is the truth of the organization and is the compass for all decision making.
The statement should address the basics like:
- What does your company do, and why do you do it?
- What markets are you serving? How are you serving them?
- Do you solve a problem for your customers and clients? How?
- EXTRA CREDIT: What does your ideal work environment for employees look like?
Some examples of great mission statements: